Score every call. Coach every closer. Know what's costing you deals.
Most sales managers review fewer than 10% of their team's calls. Gradecall scores 100% of them — against the same framework, every time — so you stop coaching on gut feel and start coaching on data.
Built-in CLOSER framework — value from the first scored transcript. Or upload your own scripts to build a custom scoring framework.
Most sales coaching today is built on guesswork.
Managers can't review every call. Feedback is inconsistent. Training decays in weeks. The data needed to coach well exists — it just isn't captured anywhere.
- ×Less than 10% of calls reviewed by anyone
- ×Feedback depends on who reviewed and when
- ×No objective tracking of rep improvement
- ×Training programs decay within 4–6 weeks
- ×Promoted for closing, not for coaching
- ×Mis-hires only become obvious months too late
- ✓100% of calls scored against the same framework
- ✓Multi-dimensional profile of every closer
- ✓Auto-generated weekly coaching agendas
- ✓Specific role-play scripts for each rep's weakest dimension
- ✓Longitudinal tracking — see who is improving and who is plateauing
- ✓Spot underperformers in weeks, not months
From transcript to coaching agenda in minutes
Zero setup. CLOSER framework built in. Value from the first scored transcript.
Upload your team's call transcripts
Paste or upload transcripts of your team's sales calls. Bring them in from any source you already use to capture and transcribe calls.
Every call gets scored
Each call is scored against the built-in CLOSER framework — or upload your own scripts to create a custom scoring framework with your own grading criteria. You also get a multi-dimensional profile across script adherence, objection handling, discovery, and more.
Coach with specifics
Get a Monday-morning digest: each closer's grade, their weakest dimension, and a tailored role-play script for the week.
What you get
The coaching infrastructure your team is missing
CLOSER Framework + Custom Scoring
A proven scoring system, built in from day one
Every call is scored across the six stages of CLOSER — Clarify, Label, Overview, Sell, Explain, Reinforce — with letter grades and coaching notes showing exactly where deals were won and lost. Want to use your own framework instead? Upload your own scripts and grading criteria to score calls against the way YOUR team sells.
- Letter grade + sub-scores per CLOSER stage
- Upload your own scripts to build custom scoring frameworks
- Coaching notes generated for every call
- A-ClarifyStrong open-ended diagnostics — good rapport.
- B+LabelNamed the pain — could anchor it harder.
- AOverviewClear, tied solution to stated problems.
- BSellOutcome painting was generic — get specific.
- B+ExplainHandled objections; one was deflected, not resolved.
- D+ReinforceNo BAMFAM ask. Prospect drifted, no next step booked.
Multi-Dimensional Profiles
See each closer as more than just a grade
Beyond the letter grade, every closer has a multi-dimensional profile — script adherence, objection handling, discovery depth, emotional connection, closing technique, and more. Spot exactly where each rep is strong and where they need work, instead of relying on a single number that hides everything underneath.
- Multi-dimensional scoring on every call
- Longitudinal trends — who's improving, who's plateauing
- Compare across your team to identify coaching priorities
- 92↗Script Adherence
- 78↗Objection Handling
- 71→Discovery Depth
- 64↗Emotional Connection
- 58↘Closing Technique
Manager Workflow
Monday morning, your coaching agenda is ready
A weekly digest lands in your inbox: each closer's grade trajectory, their One Thing for the week, and a tailored role-play script targeting their weakest dimension. Stop spending hours building 1-on-1 agendas. Start spending that time coaching. Built specifically for sales managers and leaders.
- Weekly email digest — Monday morning, every manager
- Auto-generated 1-on-1 coaching agendas
- Role-play scripts tailored to each closer's weakest dimension
What it costs
Roughly 2–5% of a closer's salary per month.
For a typical $80,000/year closer, Gradecall costs $300/month per closer at our entry tier — $200/month at Growth, $125 at Scale. A small fraction of payroll cost to know objectively whether each closer is improving, plateaued, or should be replaced.
The cheapest possible insuranceagainst a bad hire. You're already paying 95%+ of each closer's salary in payroll — the remaining 2–5% lets you spot the bad hires before they cost you months of ramp time, lost deals, and damaged customer relationships.
Pricing
Team-based pricing. Pay for the team, not the seats.
Annual plans include 2 months free. Custom enterprise plans available for teams over 40 closers.
Starter
For small teams getting started with objective coaching.
or $15,000/yr (2 months free)
- Up to 5 closers
- CLOSER framework scoring on every transcript
- Custom scoring frameworks (upload your own scripts)
- Multi-dimensional closer profiles
- Auto-generated coaching agendas
- Role-play scripts per closer
- Weekly Monday email digest
Growth
Most popular. For teams scaling their sales operation.
or $30,000/yr (2 months free)
- Up to 15 closers
- Everything in Starter
- Priority email support
Scale
For mid-market teams with larger sales operations.
or $50,000/yr (2 months free)
- Up to 40 closers
- Everything in Growth
- Dedicated onboarding
More than 40 closers? Let's talk about Enterprise. Get in touch →
Common questions
How is Gradecall different from other sales coaching tools?
Gradecall is built around scoring your actual real-world calls — not pre-call AI roleplay or simulated practice scenarios. The CLOSER framework is built in from day one, so you get value from the first call scored. Each closer also gets a multi-dimensional profile across script adherence, objection handling, discovery depth, emotional connection, and more — not just a single letter grade.
How do I get my team's calls into Gradecall?
Upload transcripts of your team's sales calls directly. We work with text transcripts from any source — bring them in from whatever tool you already use to capture and transcribe calls.
What does setup look like?
Zero configuration. The CLOSER framework is built in. Upload your first transcript, get a scored report back within minutes. Want to score against your own framework instead? Upload your scripts and grading criteria. Most managers see meaningful patterns in their team within the first week.
Who on my team needs an account?
Gradecall is built for sales managers and leaders — the people coaching the team. The manager (or owner) gets the full management view. Pricing is team-based, not per-seat, so you don't pay extra as your team grows within tier limits.
Can my closers improve faster with Gradecall?
That's the goal. Most teams see meaningful score improvement within 4–6 weeks of consistent coaching agenda use. The product surfaces the One Thing each closer should focus on weekly, with a tailored role-play script targeting their specific weakness — and gives the manager a clear coaching script to run with.
See your team's data — live, on the demo call
Send 3–5 recent call transcripts before your demo. We'll score them and walk through the results live. No slides. No fluff. Just your team's actual data, scored in front of you.